We enable businesses and organisations to take full advantage of platform-based creation, innovation and collaboration.
What we do.
New paths to innovation and creation
We use the interdisciplinary creativity and intercultural insight of global innovation platforms and communities to help solve business challenges with a new immersive and collaborative approach.
More ideas in less time
Using an online creative pool can get results within days – as opposed to weeks or even months when compared to traditional methods. In our experience nothing is more expensive than making fundamental decisions based on too few ideas.
From straightforward solutions to complex challenges
The range of creative solutions an Open Creation process offers is diverse, from basic graphics and visuals (i.e. logo, on-pack design) to complex conceptual tasks (i.e. product concepts or service design).
Practical experience beats buzzwords
Open Creation is not just grey theory or marketing lingo. Our services are based on the experience we’ve gained from over 300 successful Open Creation projects for international brands across all industries.
Who we work for
From start-up to global brand. We develop community-based design-, communication- and innovation solutions on established global creative platforms or via specifically developed platform solutions depending on the requirements of the project. Some examples:
For 10 years, Victorinox developed the annually changing Classic Limited Edition of the world-famous Swiss Army Knife on the jovoto platform under the creative direction of Open Creation Consulting founder Conradin Sonnenberg.
Within the global 99designs platform, Open Creation Consulting played a central role in building an online agency. 99d Studio enables customers such as Nestlé, NIVEA and Ritter Sport to develop market-specific design solutions with creative people from all over the world.
Silver Star Platform
OCC was engaged as consultant in the EU-funded I CARE SMART project, for which the Silver Star platform was specifically set up. It connects participants from science, business, institutions and the general public to create innovative solutions that support a good life for elderly people.
As part of Esch2022 European Capital of Culture a specific platform was created for the locally limited art project “Diffmix”. Open Creation Consulting accompanied the tendering and submission process in an advisory capacity.
Teaching + Mentorship
As founder and managing director of Open Creation Consulting, Conradin Sonnenberg is also involved in teaching and as a mentor, e.g. for the EDEKA Food Tech Campus and the re:publica, Europe’s largest conference for the digital society.
EDEKA Food Tech Campus
As part of a campaign for NIVEA Creme, we ran a global design competition together with Open Creation Consulting on the 99designs platform. For the 110th anniversary of NIVEA Creme in Switzerland, we wanted to produce 4 Switzerland-related limited edition designs that combine the diverse aspects of Switzerland and NIVEA Creme. The project was carried out very professionally and with a lot of creative heart and soul and we were overwhelmed by the return of designs.
Isabel Läderach, Senior Brand Manager, Beiersdorf, 2015-2021
Projects with a local community require a specific platform solution. With many years of experience in open creative processes, Open Creation Consulting has supported us in activating, inspiring and moderating European artists and the citizens of Differdange in the Diffmix art project. A dedicated platform was created for this project that is part of the European Capital of Culture Esch 2022.
Dr. Martin Kracheel, Citymanager, Ville de Differdange
How we work.
Before we start we get all key stakeholders on board to understand your company’s situation and challenges – from various organisational perspectives.
We then define strategic and creative targets together and structure your innovation framework and creative vision.
Diverse tasks need diverse creative communities.
Projects can be open to thousands of creatives all over the globe or to smaller selected specialist teams.
During the entire project we lead the creatives in order to help them craft quality submissions.
We encourage all clients to play an active role in the process by giving regular feedback on the platform.
After the submission phase key internal and external experts evaluate and rank the concepts.
The most promising submissions can be explored and expanded in a second project phase.
If desired, we connect you with the according experts who will implement the selected ideas in the needed formats, e.g. as website, app or animation.
We also support the realization of ideas with your agency or your inhouse team.
About the founder.
Even after more than 20 years of living in Berlin, you’ll hear quite distinctly that I grew up in Switzerland.
My architecture studies in Zurich and Berlin gave me a lasting appreciation and enthusiasm for the underlying ideas and concepts behind creative work.
Putting this knowledge into practice I began working as a creative director, “building” holistic international advertising campaigns over the course of the next ten years.
To better understand the increasing impact of digital transformation on the communication industry I took up studies again – this time in digital leadership. Those aspects of digital transformation and culture that are still puzzling or peculiar to me I occasionally discuss in my blog.
After completing these studies I worked for over seven years as the strategic director of a leading international creative-online-platform, before deciding to found my own open creation consultancy.